Week 11 Reading Reflections

Reading Reflection: "You Need an Innovation Strategy" by Gary Pisano

For each reading reflection post, I ask you to address the following areas:

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

To me what stood out most was when the article referenced how the innovation strategy needed to have a clear concept and it needed to closely align to the company’s business strategy and core value.

2)      Identify at least one part of the reading that was confusing to you.

I didn’t find any part of the reading confusing but would have a liked to have read more on the supply-push approach and how it was implemented with more real life examples.

3)      If you were able to ask two questions to the author, what would you ask? Why? 

Are there steps a company can take to ensure that conflicts do not arise in the intertwining of the innovation and business strategy, when one department feels funds should be allocated towards more the business side than innovation side. And if so how this plan could be implemented.

4)      Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? 

I didn’t disagree with the author regarding the article and didn’t have questions that needed to be answered. I thought the article provided some good information and real life scenarios and examples that made reading it interesting and could easily understood what the author was trying to convey.