Sunday, March 13, 2016

Week 9 Reading Chapter 10



Reading Reflection

For each reading reflection post, I ask you to address the following areas:

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

The backlash a company can incur from a marketing scheme being seen as something extremely negative was something I had not considered before. In this age of twitter, Instagram, and Facebook, a lot of companies out there are being more risqué with their marketing concept and plans just so that it can trend and get people talking about them. Thought it can backfire at times, usually the plans work on the companies favor.

2)      Identify at least one part of the reading that was confusing to you. 

I didn’t find anything confusion for this chapter and enjoyed reading the different ways one can use marketing to make your business stand out.

3)      If you were able to ask two questions to the author, what would you ask? Why? 

I really didn’t have any questions that I felt needed answering from the author, I thought it was very good article, it was very interesting.

4)      Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? 

I would have to disagree with the author in this part of the reading; the section on Internet Marketing stated that one of the concerns of using this avenue was “limited target audience”. Though it states that is not accessible to everyone which is correct I wouldn’t put it in a category of it being as a major concern, to me is more of a minor concern because the internet is accessible to a great number of people in a lot of different ways via schools, work, libraries, and of course home.

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