Venture Concept No. 2

This is my second venture concept for my app idea and from the feedback I received from my previous concept and my exit strategy post I haven’t made any major changes to the current concept. My goal still continues to grow my venture, make it successful, profitable for as long as I can and then sale it and look to new ventures to try and start.

Creating an Opportunity from a Popular Product

A majority of the population has some type of mobile device and with the increase popularity of these products also comes all kinds of apps and services for their devices. As popular as these devices are not everyone has the time, knowledge or patience to manage them. So they turn to shortcuts like the ones below:

• apps they that help them manage and control data usage

• maintenance and performance issues

•    security

So there is a market out there for new ways for consumers to maintain their mobile device. As new upgrades or new mobile devices enter the market there will always be some opportunity to add a service or product that the consumer may want or need.

Innovation is Key

Consumers love to save time and money. So I’ve introduced a way for them to not only control how and when the data should be used also be able to check on maintenance and performance on their device all in one simple and easy to use application. My product is all about maintenance and manageability of mobile devices speed, functionality and date usage. Mobile device owners can make these kinds of adjustments, changes and look this information up on their own, but why should they have to dig through their settings, look up data usage when all of it can be done in one application. Not all consumers are tech savvy when it comes to a mobile device which is why my apps come in handy, the ease of which they can manage their devices with just one tap and one app.

There are different ways my app will generate revenue:

1.      a generic version for $1.99-2.99 or free price and then have the option to do an in-app purchase to the full version

2.      opportunities for purchasing upgrades as the app abilities and features increase

3.      sell banner ad space that will be displayed in my app

Venture Concept

Not all applications are created equal and there is an abundance of performance/management based applications for consumer to choose from. My application will stand out from the rest because I will be offering an all in one easy to use and understand product. With font and images that distinguish what each thing does within the application; making it extremely user friendly.

This will be a small start up with 3 employees including myself, who will help develop, expand, and manage the application. We will have an app developer, graphics and marketing, and I will run the business side/strategies.

Three Minor Elements:

·         Most important resource would be human capital

·         Expanding the product to include other performance base functions not just for mobile devices but other computing products

• This startup would be a first step launch to be coming independent in a way have not been before as my own boss calling all of the shots. If this takes off and becomes successful I see myself moving forward and developing other start ups in other areas other than technical, possibly in real estate.

Feedback

Some of the feedback I received was:

1.  Consider collaborating with another vendor/competitor with different aspects of my app to make it more marketable 
2.  Look at price ranges and the cost of upgrading existing versions of the app to new versions.